Target Audience
"The target audience in filmmaking is the foundation of everything," says Red Rock Entertainment. This is why researching on the target audience for our video in the Portfolio project is essential.
General Horror
As stated in past blogs, the genre we chose to do is horror. The general target audience for the horror genre is 15-25-year-olds. This is due to young people having a craving for thrills.
This means that we will base our target audience around this age group, which may have some problems in hand. Being that kids aged 15 are part of the intended audience, the opening may not be too graphic. On the other hand, we are running on a $0 budget, so being able to make crazy graphic shots would be hard anyways.
In the end, the video will be outstanding and our target audience of people aged 15-25 will love it.
Resources used
Theworm. (2020, March 9). Who is the haunted house demographic? FearWorm Hauntvertising. https://fearworm.com/who-is-the-haunted-house-demographic/#:~:text=%E2%80%9CThe%20usual%20age%20for%20the,rather%20than%20an%20older%20one.%E2%80%9D
Red Rock Entertainment Ltd. (2018, December 12). How to uncover the proper target audience for your film. Medium. https://red-rock-films.medium.com/how-to-uncover-the-proper-target-audience-for-your-film-bfbb101d078#:~:text=The%20target%20audience%20in%20the,to%20make%20a%20film%20successful!
Johnson, B. (2016, March 20). Know thy audience: Marketing the horror film IT follows. Medium. https://medium.com/the-outtake/know-thy-audience-marketing-it-follows-17d9b40ae688
No comments:
Post a Comment